PPC (Pay per Click) is a form of Internet marketing that enables you to place ads on search engine results and other websites. Unlike other forms of online marketing, in PPC, you will pay for each click that your ad gets rather than paying a fixed monthly fee or when the ad campaign ends. This means there is a greater risk if you are not careful, but it can also be more lucrative if done correctly. Here are seven important factors to consider before hiring PPC services.
What Is Your Budget?
Before hiring PPC services in Singapore, the first thing you need to consider is how much you are willing to spend. This will determine the type and size of ads that you can run and the keywords that can be targeted. Is the business profitable enough to absorb the cost of PPC services in Singapore or will it be too costly for your business? If not, you may want to reconsider whether it is worth doing or perhaps try a more traditional form of advertising first.
What Are Your Goals For the Campaign?
Once you have determined your budget, you need to decide what you want from PPC services. The two main options are conversions and traffic, but each has its benefits and limitations that affect how much you should spend. You should also consider other metrics, such as email signups for future marketing campaigns. Also, ask yourself if there are any specific features that you would like included in your ads, such as click-to-call buttons or social sharing icons. Once again, this will significantly affect the cost.
Which PPC Service Company Should You Hire?
There are three main factors to consider when choosing a service provider. Their industry experience, customer reviews, and years of operation. Ask yourself whether you are comfortable with them having access to your business website, especially if they plan on running ads that could affect its performance. Also, look at the types of campaigns that they have run for other clients to get an idea of how well their services have performed in the past. Finally, check for reviews from previous customers to see any red flags before making a decision.
What Type of Ads Will Be Used?
There are two types of PPC ads, those that show up on search engine results and those that show up on websites. Search engine ads are generally more expensive because they offer a higher chance of being clicked on due to their visibility. They also tend to be more effective at generating leads or sales as people are already looking for the product or service that you are offering. On the other hand, website ads are less expensive but have a lower click-through rate. However, they can be more effective at generating brand awareness as people who are not actively looking for your product or service may still see them.
What Keywords Should You Target?
One of the most important aspects of choosing keywords for PPC ads is relevance. For search engine ads, you want people to see your ad and be interested in it enough to click on the link. For website ads, your target keyword should be relevant to both your product or service and the content of the page where it will appear. Although a high level of competition means that those keywords generally cost more, they are also much more likely to drive qualified traffic with a higher chance of converting into sales or leads.
What Type of Reporting Do You Need?
Different PPC services provide various types of reporting such as interactive, PDF, and CSV files. Interactive reports can be customized with charts and graphs but usually only allow limited to existing data. At the same time, PDF and CSV files can be opened in spreadsheet software, but they do not offer the same level of customization. It is essential to know what type of reporting you need to request from your service provider and make full use of it.
How Much Maintenance Is Required?
PPC campaigns require ongoing maintenance to ensure running effectively and generating the desired results. This includes tweaking the keywords, ads, and target audience to reflect changing market conditions and monitoring the campaign performance regularly. Some service providers offer this as part of their package, while others may charge an additional fee for it. Ask how much work is required and if there is anything you can do to help reduce the amount of maintenance needed.