Over the past ten years, digital marketing has grown to play a critical role in an organization’s entire marketing strategy. It lets companies target the customers most likely to be interested in their offerings with customized messaging.
Technology is used in contemporary digital marketing to assess a campaign’s overall effectiveness and suggest next tactics and decisions. The easiest way to describe a digital marketing platform is to break it down into its two parts, digital marketing and digital marketing platforms.
In this article we will cover the basics of digital marketing, its importance, digital marketing bootcamp and about different platforms that we can use for digital marketing.
What is Digital Marketing
Digital marketing is any marketing tactic that uses online resources and the internet through mobile devices, desktop computers, or the Internet of Things (IoT). The core of many digital marketing strategies is the dissemination of a brand message via search engines, social media, applications, email, and websites.
As a consumer moves down the sales funnel across several channels, digital marketing usually focuses on contacting them with communications that are more and more conversion-oriented. The contribution that each of these messages and/or channels makes to reaching the marketing teams’ ultimate goal of gaining a customer should be able to be tracked.
What is a Digital Marketing Platform?
A tool that covers a range of tasks related to online marketing is known as a digital marketing platform. It is crucial to keep in mind that in order to qualify as a digital marketing platform, the product must cover functions like media buying, performance measurement and optimization, and brand tracking rather than claiming to handle every aspect of digital marketing. However, it might not incorporate additional marketing strategies like social media or SEO.
Digital marketing platforms frequently enable the simultaneous execution of numerous separate processes by employing APIs, integrations, and collaborations with other apps or data sources.
Types of Digital Marketing Platform
The greatest digital marketing programmes all come with a variety of tools. But each has unique characteristics. Some of the best digital marketing platforms are the ones listed below:
- TrueNorth: TrueNorth digital marketing platform places a strong emphasis on making marketing as simple and time-efficient as feasible. TrueNorth therefore integrates marketing management and analytics technologies. The core principle of TrueNorth’s growth operations approach is to maintain the agility, accountability, and alignment of marketing teams. According to Marcus Taylor, the team members must all be aware of the goals of the organization, the procedures needed to achieve them, and their current standing.
- ActiveCampaign: The main objective of the ActiveCampaign digital marketing platform is to improve customer experience for businesses of all sizes. The main objective of the platform is to completely automate all marketing processes. Jason VandeBoom, a self-taught techie and software developer, founded ActiveCampaign in 2003. ActiveCampaign offers a wide range of automation tools, templates, and top-notch machine learning.
- Marketo: Marketo is a digital marketing tool that offers cutting-edge tactics for growing your company. It helps companies achieve long-term success by optimising their marketing operations. Marketo makes use of AI to enhance client interactions and profit from data on customer behaviour. This digital marketing services platform also aids in your ability to concentrate on the most suitable prospects.
- HubSpot: Brian Halligan and Dharmesh Shah launched the HubSpot platform for digital marketing in 2006. They noticed a change in consumer behaviour and developed a platform to help companies prioritise the demands of their customers. HubSpot stands out thanks to its multi-award-winning customer service team. A committed team is always available to assist you in perfecting every element of your marketing plan.
- VBout: The VBOUT digital marketing platform’s guiding principle depends on paying close attention to customers and their feedback. Additionally, it offers them unmatched consulting knowledge. The VBOUT platform’s high degree of customisation is another benefit for digital marketing. Another key advantage of the platform is its user-friendly interface.
- SharpSpring: Rick Carlson established the digital marketing platform SharpSpring. His main objective was to make marketing analytics and automation technologies available to small and mid-size organizations. Comparing SharpSpring’s VisitorID solution to other digital marketing platforms, it enables businesses to track two times as many website visits. The ability to create a blog from within the digital marketing platform is another advantage of SharpSpring.
- Act-On: The Act-on digital marketing platform’s main goal is to assist businesses in building a brand that consumers care about and forging close relationships with them. Act-on is a platform for automated SMS marketing that focuses on both domestic and foreign clients. Additionally, it offers marketers the ability to build multi-channel and multi-touch communications workflows thanks to its highly visual automation environment (Automated Journey Builder).
Which type of Digital Marketing is Best?
There is no one-size-fits-all strategy for digital marketing; it is effective for all types of businesses across all sectors. To accomplish their objectives, different businesses must employ various digital strategies. The ideal strategies will vary depending on the marketing team’s size, budget, target market, and business objectives.
Since these strategies involve little to no expenditure, small-to-medium businesses (SMBs) may create organic SEO plans, social media plans, email marketing campaigns, and blogging calendars.
Larger businesses typically diversify into paid programmes to achieve more general company objectives. These strategies could involve hosting webinars and webcasts, syndicating digital assets, concentrating on account-based marketing (ABM), and spending money on paid media or PPC advertising.
Digital marketing is unquestionably dominating the market. Expert estimates suggest that it accounts for half of all global advertising spending. Businesses should think about leveraging platforms for digital marketing because of the change in consumer behavior and sales procedures. Another reason why companies are implementing digital marketing platforms is the intensifying rivalry in advertising. As a result, increasingly more companies are utilizing the benefits of combining several platforms for digital marketing. Because of this, choosing online marketing solutions is essential for the growth of your brand.