Did you know that nearly 80% of consumers use search engines to find local businesses? This means that if your page is not ranking high in results, you could miss out on many potential customers. Not only that, but studies have shown that nearly 60% of consumers will not consider companies that are not in the top 3 results of a search. This is why ensuring your page ranks high in local search results is crucial.
You must be visible in search results, regardless of whether you are a small business or a large corporation. And one of the best ways to do this is to invest in local SEO services.
What is local SEO?
It is the process of optimising your website and online presence to rank higher in local search results. This is done by using various marketing and SEO strategies that are designed to improve your visibility in search engines like Google, Yahoo, and Bing.
Some of the things it can do for your business include:
- Create and manage local listings
- Improve your online reviews
- Help you develop a social media strategy
- Increase your website traffic
Why is SEO an essential part of any marketing strategy?
An old saying goes, “if you’re not on Google, you don’t exist.” This is especially true when it comes to local searches.
For instance, if you are running a small restaurant in town and a potential customer is looking for a place to eat lunch. They pull out their phone, quick search on Google, and find a list of local restaurants. The first few results that appear are the ones that have invested in SEO.
If your restaurant is not ranking high in local search results, there is a good chance the potential customer will choose one of the other options. But if you rank high, you have a much better chance of getting their business.
In addition to attracting new customers, local SEO can also help you boost your sales. Studies have shown that businesses that invest in SEO services see an average 20% increase in sales.
3 Ways Local SEO Services Can Help Boost Your Business:
- Improves your website’s visibility in search results
If your web page ranks higher in search results, you must ensure it is optimised for local search. This means including things like your city and state in your titles and Meta descriptions. It also means claiming your Google My Business listing and ensuring all of your NAP (Name, Address, Phone number) details are up-to-date.
- Generates more leads
If you want to boost your sales, you need to generate more leads. And one of the best ways to generate leads is to rank high in local search results. Studies revealed that nearly half of all consumers would visit a store within 24 hours of finding it in a search.
- Helps you build trust and credibility
When people see your business listed in the top results of a search engine, they automatically assume that you are a credible and trustworthy business. This can help you attract more customers and ultimately boost your sales.
Now that you understand how SEO services can help boost your business, it’s time to start looking for a provider that can offer these services. Be sure to look for a provider with experience with your type of business and a good reputation.